E-commerce for SMEs: B2B, cross border, logistics and the correct digital approach
- Thursday, October 21, 2021
- 10:30 - 12:00
- Fimast Arena
- Maria Giuffrida Assistant Professor Politecnico di Milano
- Massimo Passani President and CEO of Siglacom Group
The presentation of the data processed by the digital e-commerce Observatory of the Politecnico di Milano.
The focus is on cross border e-commerce and B2B e-commerce, which represent the most suitable ways for manufacturing SMEs to deal with digital sales, and on the analysis of logistics and insurance and financial solutions. The presentation is supported by corporate best cases aimed at highlighting the approach to e-commerce in terms of corporate culture, management, site, virtual rooms, product presentation, monitoring of sales and big data and social media management.
In partnership with CSC and ADICI